The colour and detail in your YouTube videos are about to be boosted according to the company’s Chief Business Officer Robert Kyncl. At this year’s CES, he confirmed that high dynamic range (HDR) video will soon be supported on the video sharing platform.
HDR is a hot topic in technology circles right now, with both content providers (Amazon Instant Video, Netflix) and hardware manufacturers (Samsung, Sony, LG, Panasonic) announcing support for the format. You need both an HDR-enabled source and an HDR-compatible device to get the full benefits of it.
The standard is also arriving as part of the new Ultra HD Blu-ray format, essentially 4K video on a physical disc that removes the need for a superfast broadband connection to push all those pixels.
HDR for beginners
You might well have a HDR mode on your smartphone’s camera: it takes several pictures in a short space of time and then balances out the contrasting colours so that both dark areas and light areas can be seen clearly.
The same idea applies to video as well – colours become more vivid and easy to tell apart, which leads to extra detail and a more eye-catching picture overall. The contrast and colour palette is expanded so something like the visually rich Game of Thrones will look even better.
You won’t notice any difference for a while yet but it’s good to know the technology is on its way to YouTube. With support for 4K and 360-degree video too, it’s doing its best to stay on top of the technology trends.
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