There’s substantially anticipation about Chinese smartphone enterprise Xiaomi’s lengthy-awaited entry into the U.S. market. And we really don’t have lengthy to hold out. Kinda. TechCrunch understands that Xiaomi will start off advertising its 1st mainstream merchandise in the U.S. — an Android set-leading box — as before long as following thirty day period.

The Mi Box was announced and demoed all the way back again in May perhaps at Google I/O, but so considerably the enterprise has remained quiet on when it will go on sale. A resource inside Xiaomi, nonetheless, instructed TechCrunch that it will be made available to consumers in the U.S. and other picked marketplaces in “early This fall 2016.” That could in truth mean October.

The selling price has also been stored quiet to day, but we also comprehend that the box will price tag fewer than $a hundred.

Xiaomi declined to remark.

The machine is quite substantially like the Apple Television, but powered by Android. It is able of beaming 4K video clip at 60 FPS with support for Dolby Electronic In addition audio playback. In addition, there’s HDMI two.0a compatibility, a quad-main ARM processor, Mali 450 GPU and 2GB of RAM and 8GB of storage. There’s even a controller for playing Android online games on your Television set.

All in all, it guarantees to offer you some significant bang for buck as we’ve arrive to count on from Xiaomi’s gamut of merchandise, which span laptops, drones, air purifiers, scooters and even a smart rice cooker.

The Mi Box is not a smartphone, of program, but it does stand for a substantial 1st foray into the U.S. for Xiaomi, which now sells telephones in far more than 10 international locations throughout the world. Xiaomi begun out in its native China in advance of increasing across Asia with community functions in places like India, Hong Kong, Singapore and Indonesia. Very last summer season it went beyond Asia with a go into Brazil.

All the when, it has avoided the U.S.. Many pundits have speculated that its lack of patents are the key barrier. Xiaomi has bulked up on patents — which include a offer with Microsoft — which could hasten its arrival. Which is important considering the fact that opposition is difficult in China, where by Huawei just lately topped Xiaomi on profits, and in other key markets like India.

Xiaomi’s head of global — former Android lead Hugo Barra — just lately instructed Bloomberg that the enterprise is getting ready to go into the U.S. smartphone market “in the in close proximity to future,” but that isn’t probable to be all that before long. The Mi Box will be an appealing 1st examination of the h2o for Xiaomi, when also supporting it construct a brand and generate awareness among U.S. consumers. The company’s only other hard work has been the on the internet sale of cellular phone accessories in the U.S. and Europe for far more than one particular yr.