Wattpad, the social publishing system at the rear of apps for sharing authentic tales and chat fiction, is these days venturing into video with the start of a new app named Raccoon. Compared with its predecessors, Raccoon will target on non-fiction video-dependent storytelling, with the purpose of connecting individuals who want to build and observe tales that both entertain or encourage.

Though Raccoon still fits within just Wattpad’s broader mission of creating fashionable-working day storytelling items for internet and cell, the app feels like a more social experience. Alternatively of examining tales from authors whose actual identities are generally hidden at the rear of handles, seeing a Raccoon video is more like tuning into a YouTube vlog. The storyteller is proper there on the screen, sharing something individual with you.

At start, you can beloved tales by tapping a coronary heart, or article them outside the app by clicking the share button, but Raccoon (possibly well) does not provide a commenting element at this time.

If you want to take part in the community by posting your have video, you can click on the as well as indicator at the bottom of the app to get started recording. For these who aren’t confident what to talk about, there’s also an “I will need inspiration” button that offers a tale prompt.

Each and every 7 days, there are new tale challenges in the kind of prompts. For illustration, this 7 days, Raccoon is prompting users to share their travel tales. If the weekly problem is not of interest, you can swipe still left for more thoughts, like “what’s exceptional about your household?,” “share a unforgettable childhood experience,” “share your most important Tinder-fail,” “share a funny tale that happened at operate,” etcetera.

These tales are tagged, so you can locate more of the very same though searching the app.

Though recording, you can see when your video hits the sixty-2nd mark – a delicate reminder that Raccoon wants films that are only a moment or two extensive.

The app was produced out of Wattpad’s interior incubator, Wattpad Labs, which is also where by its newer chat fiction app Faucet acquired off the ground. Now, that app is the #7 app in the Books category on the Application Keep, just a couple of spots at the rear of Wattpad itself. It has considering that grown to include things like in excess of three hundred,000 tales. In the meantime, Wattpad’s regular audience is now sixty million.

On the other hand, both of those Wattpad apps on the Application Keep are trailing two other leading chat fiction apps, Hooked and Yarn.

“Wattpad’s vision is to entertain and hook up the globe as a result of tales, and as element of this we are constantly on the lookout for revolutionary strategies to evolve the storytelling process,” points out company co-founder Ivan Yuen about Wattpad’s transfer into video. “We know that video will play an significant function in the foreseeable future of storytelling and desired to build a put where by storytellers can authentically hook up with audiences all over shared activities,” he adds.

The new app is built to enchantment to these aged 18 to 35. This age group, Yuen says, is currently accustomed to the Snapchat’s and Musical.ly’s limited, vertical video format, but are craving “more compound and significant connections with individuals,” he believes.

Raccoon has been in testing in Canada in advance of today’s start. The app is now readily available in the U.S. on both of those iOS and Android.