Web of Things startup Toymail, which sells connected plush toys to mother and father of young youngsters who want them to have a playful substitute to a cellular mobile phone, has now launched an app retailer.

How does a plush toy with no screen operate apps, you may possibly ponder? These are completely audio apps — in keeping with the unique strategy for the toys to put communications technology within the get to of younger youngsters (involving two and 8) without getting them fixate on a screen from this sort of an early age.

Without a doubt, the Talkies — which is the name of the current gen of the toys — glimpse a lot more like teddy bears than cellular phones. But convert them close to and there is two buttons on the again for youngsters to cycle by way of their Toymail contacts, and file/send out messages.

Parents can send out messages to kids’ Talkies via the companion Toymail app on their smartphones. And now they can also load additional functionality onto the toys via the Toymail Cloud (aka it is app retailer).