Whether you can find a Samsung Gear VR in time for the holidays or not, the company behind the mobile virtual reality accessory keeps releasing ads that follow a very important narrative for the future of VR. The ad is extremely well done, and focuses on games this time.

As I’ve noted, most of the questions that people ask about VR is “can I do this?” or “can I do that?” and Samsung’s commercials keep feeding into that narrative. Have a quick look: