“Do you have Facebook?”

“Yes, of course. But I do not think you can find me, as too many people who have the same name as me. Try to search with my name as well.”

“Hey, you celebrated your birthday in K-Box, right? I’ve seen pictures in Facebook.”

“Bro, I saw your comments on the video YouTube, I wrote in my blog. I am glad that you also deeply moved by” Dancing Peacock Man “, as well.”

Social Media, or “The Social Network” has almost become part of our everyday life and being tossed around for the past few years. It’s just like any other media, such as newspapers, radio and television, but it is much more than simply on the exchange of information and ideas. Social networking tools like Twitter, Facebook, Flickr and blogs contributed to the creation and exchange of ideas so quickly and widely than the conventional media. Define and control the strength of the brand goes from corporations and institutions to individuals and communities. This is not to 5Cs (such as condominiums, credit cards and car) once said that Singaporeans. Today, it is a new Cs: creativity, communication, communication, creation (of new ideas and products), (changing the game) competition Community (common interests), cooperation and

in January. 2010, InSites Consulting conducted an online survey with 2,884 consumers from more than 14 countries, aged 18 to 55 years on the social network. Over 90% of participants know at least one social networking site, and 72% of the participants are members of at least one social network. On average, people have about 195 friends and they enter twice a day on social networking sites. Nevertheless, 55% of users can not gain access to social networking sites at work. In the past, not many adults have been able to do more than 500 friends, but with social media, even a child or teenager can learn more than 500 people in a few days, just by clicking the mouse. Social media devalued the traditional definition of “friend”, where it is a matter of trust, support for compatible values, etc. While we know more people, we are not able to build a strong relationship with all the people we met in our available time is limited. Therefore, it is the upcoming social orientation of people with wider social circles, but weaker ties (the people we do not know very well, but that provide us with useful information and ideas).

Social media also influences the purchasing behavior of people. Digital Influence Group reported that 91% of people say, consumer reviews are the # 1 aid purchasing decisions, and 87% trust a friend’s recommendation for a review of the criticism. This is three times more likely to trust peer opinions advertising for purchasing decisions. 1 word-of-mouth conversation affects 200 television ads. When using the prevalence of social media, there are numerous news associated with it of the most viewed videos on YouTube in the “Armless pianist wins” China’s Got Talent ‘”, to web-assisted suicide cases (for example, New Jersey student who killed himself after the video his sexual contact with another man was posted on the site). Thus, all social networks make us better or worse as a society?

The positive effects of social media

In addition, being able to know a lot of people in a fast and easy way, social media help young people who have limited social and physical mobility to create and maintain relationships with their friends and families. Children who go abroad to study may still be in meaningful contact with their parents. For more expand, there is anecdotal evidence of positive results from these technologies.

In 2008, Obama was elected president won the election through effective use of social media to reach millions of viewers and voters. Obama campaign generated and distributed huge amount of content and e-mail messages, SMS, social media platforms and their websites. Obama and his campaign team to fully understand the fundamental social need that every action – the need to be “who we are”. Thus, the campaign sent the message as “because it is about you,” and choose the right form of media to connect with individuals, to call for action and to create a community for a social movement. They called on people to share their voices to discuss the parties in their homes and run their own campaign meetings. It really changed the delivery of political messages.

Obama campaign has made 5 million “friends” on more than 15 social networking sites (3 million friends on the most Facebook) and placed nearly 2,000 YouTube videos are watched over 80 million times. At its peak, their Web site, MyBarackObama.com, was 8.5 million visitors per month and produced 400,000 blog posts. In order to ensure that their contents have been found men, the Obama campaign spent $ 3.5 million on Google search only in October, $ 600,000 to Advertising.com, $ 467,000 with Facebook in 2008, etc. Currently, Twitter Obama is close to 6 million followers.

In 2010, after an earthquake in Haiti, many of the official lines of communication were down. The rest of the world are not able to understand the full picture of the situation there. To facilitate the exchange of information and make up for the lack of information, social media come in very handy with the news of the affected area about what happened and what assistance was needed. Tweets from many offers impressive overview of current events earthquake. BBC covered the event by combining the work of his tweets from reporter Matthew Price in Port-au-Prince on earth. Live blog guards also used social media, along with information from other news organizations to report about the rescue mission.

It’s been two years, so as CNN officially launched IReport section of its website where people can upload video material, with contact information. During the crisis in Haiti, CNN published a number of social media stuff, but not all materials have been tested. The editors will vet reports from citizen journalists and labeled them differently compared with untested contents. On Facebook, a group called “Earthquake in Haiti” was created to show support and share updates and news. It had more than 14,000 members and some users even pleaded with the victims in a group of Haitians. Using e-mail, Twitter and social networking sites like Facebook, thousands of volunteers in the project were able to map Ushahidi reports sent by the people of Haiti.

The most impressive part of the impact of social media in Haiti charity text message donations, which have soared to more than $ 10 million for the victims in Haiti. People interested in helping the victims of proposed text, tweet and promote their support by using the various social networking sites. Global Philanthropy Group has also launched a campaign to ask the wealthy and celebrities such as Ben Stiller and John Legend to use Twitter and Facebook, to inspire others to give to UNICEF. Aid workers, Saundra Schimmelpfennig, will enable the Council to other aid workers and donors, to be published in his blog in relation to the choice of which charities to support. At the same time, donors to ask questions at Twitter, Facebook and blogs about their donations and approval of their favorite charities. After each crisis, social media for social causes is becoming more effective way to spread the word.

The negative effects of social media

There are always two sides to every coin. Social media is just a tool or a means for people to use. It’s still up to the user on how to use this tool (like a knife, can help you reduce your food or hurt others). Research Center Pew Internet & American Life Project, and Elon University’s Imagining the Internet Center conducted a study on “The Future of Online for Socializing” with a highly engaged, diverse set of respondents to an online selection of the survey consisted of 895 stakeholders technological and critics The negative impact of the respondents’ ideas included time spent online robs time from important relationships face to face; Internet helps mostly small relationship, the act using the Internet to engage in social connection exposes private information; the Internet allows people to silo themselves, limiting their access to new ideas, and the Internet is used to engender intolerance.

Some respondents also stressed that it would be the development of some new psychological and medical syndromes that will “change the depression caused by the lack of a meaningful relationship quality,” and “a new world society “. The term” social network “, began to deceive users believe that they are social beings. For instance, after spending a couple of hours using Farmville and chatting with friends at the same time does not turn into a social skills. People become dependent on the technology and forget how to communicate in the context of face-to-face. Online identity of the person can be quite different from his / her autonomous character, causing chaos when two people meet. Obviously, online dating, when a couple gets together face-to-face for the first time. Their written profiles are not clearly understand their characters real life. It is more attractive for people to do what others want to hear than to tell the truth enter.

In addition, the “friendship”, the creators of social networking sites and users to redefine the term “privacy” on the Internet, as well as in the task of data privacy is to exchange data, protecting your personal information. Almost any information posted on social networking sites is a constant. Whenever someone sends photos or videos on the Internet, it becomes viral. When the user removes the video from his / her social network, someone could have saved it, and then posted it on other sites like YouTube already. People attach photos and videos on social networking sites without thinking and files can occur at the most inopportune moment. In 2008, the band’s videos shows AcJc students Hazing student at school on her birthday had been distributed and another video from the SCDF involved in the “welcome” (was doused with water and resin shoe polish) in a local fire station in his way on the Internet.

The big news was reported on the Internet invasion of privacy on Facebook and Facebook is constantly reviewing its privacy policies and changing their privacy settings for users. Interestingly, even when users delete their personal information or deactivate your account Facebook, Facebook will continue to keep this information and will continue to use it to analyze the data. A reporter asked, at least, whether the data are anonymous. Facebook representative declined to comment.

In the corporate world, human resource managers can access Facebook or MySpace, to learn about the true colors a candidate, especially when the applicant has not set their profiles private. The study found that almost half of employers rejected a potential employee after finding incriminating materials on the pages of Facebook. Some employers also check online the details of the candidates on Facebook pages to see if they are lying about their qualifications. Currently, the younger generations have a complete disregard for their own personal lives, opening the door for unwanted predators or stalkers.