The Experts’ Guide to Keyword Research for Social Media The foundation of search marketing is built on keywords. Search marketers know that conducting continuous keyword research and keyword analysis is critical to achieving success with organic and paid search advertising. But conducting and implementing keyword research is also highly effective for social media marketing. Whether your target audience is sharing content on YouTube or Flickr, or they’re Tweeting on Twitter, your social media marketing efforts should start with determining which keywords your audience is using.
To be more specific, conducting keyword research for social media enables you to discover the needs and wants of social communities by:
- Tracking popular and trending topics on Twitter and other social networks
- Determining search/query frequency
- Gauging market interest for products or services
- Identifying demand for keywords
- Better understanding user intent
- Discovering relevant points of engagement
Through research and social media to determine keywords , you will get to build and how to effectively communicate your message clearer picture . This level of insight into the use of keywords all social media optimization ( optimization from video , image annotation , social bookmarks , targeted tweets ) to provide you with the greatest “pull” and value out of your social media marketing plan .
Social Misconception: Isn’t All Keyword Research the Same?
Many believe that keyword research is a one-size-fits-all process. They assume that the same keyword data they apply to theirpay-per-click advertising or search engine optimization efforts will be just as effective for their social media marketing strategy. This couldn’t be further from the truth. There are some major differences between search and social, which include:
- Differences in behavior across platforms : The difference is that , not only between the query and user behavior Google sites and social media types, but also from a social networking platform to another huge difference. In the photo-sharing site Flickr user behavior is often very different than in the Twitter micro blog .
VS inquiry dialogue : The search query is not just a social commitment to stamping Looking engine.Searchers to answer questions or to meet more needs, and social media users want to chat , share ideas and with people. Therefore, if the query string thinking is limited , could lead to misunderstandings , is entirely the user’s intentions and expectations .
Because from one platform to another search and social behavior between users is different, we can see a particular keyword research to implement social media , the importance of research to improve your cross-platform . So, let’s look at the most popular social networking site , and four different methods to everyone.
- Keyword Research for YouTube
- Keyword Research for Twitter
- Keyword Research for Facebook
- Keyword Research for Flickr
Videos are one of the hottest and fastest growing ways to connect with your potential customers online. There are dozens of video sharing websites, but YouTube is the largest video discovery destination. YouTube continues to dominate the search space as the second largest search engine in the U.S. behind Google. For marketers, the goal of researching keywords for YouTubeonline video marketing is to determine:
- How users are searching
- Which queries are being performed more than others
- How to get your content found
There are two methods for conducting keyword research specific to video marketing in YouTube which are:
- YouTube Suggest
- YouTube Keyword Tool
YouTube Suggest is a video marketing keyword suggestion tool with an enhanced search function that works like the Google suggest feature. YouTube Suggest uses a predictive text model to display popular query suggestions in the YouTube search query box, which is ordered by relative search volume.
YouTube also has created their own YouTube Keyword Tool that marketers can use for video keyword research. The user interface is the same as the Google Keyword Tool, with the objective of mining and discovering the most popular video queries on YouTube.
By using YouTube Suggest and the YouTube Keyword Tool, marketers will gain insight into keyword query popularity and frequency on YouTube. These keyword suggestions can then be integrated into your video keyword optimization efforts in the title of the video, the tags, the video description and any links you build to reinforce semantic relevance. The goal of this optimization for YouTube is to gain greater visibility and exposure for your video content by targeting a large audience with relevant keywords.
Twitter has emerged as a force in the social networking space. Marketers who ignore Twitter do so at their own peril. The amount of content created by Twitter users on an a minute-by-minute basis makes Twitter a powerful tool to aid marketers in performing keyword research for social media. Elements like Twitter hashtags are a quick way to qualify the topic of a message and make it easy to discover trending topics, related Tweets and phrases relevant to your marketing efforts. And given Google’s recent move to integrate Tweets into real-time, blended search results, marketers who leverage Twitter for keyword researcheffectively will gain even more visibility for their websites.
There is an endless assortment of web applications and listening tools that can help marketers conduct keyword research for Twitter by tracking popular hashtags, trending Twitter topics and eaves dropping on conversations. Here are some of my favorite sources for Twitter keyword research.
- Hashtags.org – Provides graphs on Twitter #hashtags and hashtag use; find the most popular and newest hashtags
- Twitter Search – Track the hottest trends on Twitter and click on a stream to pull up a feed of the public conversation
- Trendistic – See the top trending keywords in Twitter
- TwitScoop – Search and follow what’s buzzing on twitter in real-time
- TweetVolume – Enter your keywords and see how often they appear on Twitter
- TweetScan – Incorporate Twitter search and historical search to access more than 220 million Tweets
- TweetGrid – Create a real-time Twitter Search dashboard
- TweetBeep – Save target keywords, receive email alerts you tweets containing your keywords
Like Twitter ‘s growing popularity and relevance of growth , marketers need to pay particular attention to the search trends and data to find out people are talking about , what they ask questions and find out where your brand and business for conversation.
Keyword research is Facebook
Targeting potential customers on Facebook is not as easy as with social networking sites like Twitter. Marketers can’t access the profiles of potential customers unless you get permission, but you can promote your business on fan pages, group pages and with paid advertising. Facebook used to offer a tool to perform keyword research and monitor “buzzwords,” called Facebook Lexicon. But they’ve removed the Facebook Lexicon feature and are rumored to be creating marketing analytics tools for page owners.
In the meantime , the social networking giant has upgraded their internal search feature that allows advanced study of keyword for Facebook . Prior to this upgrade , you can monitor your immediate contact with the person’s title . But now you can view the message link , everyone who uses Facebook to see what keywords people use notes .
Start your research by running a query for a target keyword in the internal search bar. Then, click on the option “Posts by Everyone.”
Like Google real-time search capabilities , real-time automatic search Facebook updates , providing new keyword ideas and opportunities for fresh stream. Use of research data to establish the relationship between this Facebook targeted keywords . Shenshouqujie contact potential customers , but make sure you give them a reason to contact you.
Sharing site Flickr photos from popular social picture appears in Google results in the mixing of various search queries. In addition , Google is about 10% of visitors use the image search function, according to the study Alexa.com . Therefore, understanding what keyword searches to find and use an image of your site stand out in the picture while Flickr and Google ‘s search results, and often display gives you the opportunity to grab more clicks and drive more traffic to your site
One of my favorite methods to conduct keyword research for Flickr is through Google Insights for Search.
Here I have two popular trend items ( “American Idol” and “Tiger Woods ” ) search and filter to show only image search activity . You can also get by in-depth location, date and more detailed categories and filters. Use Google Insights for Search for the image Keyword Analysis provides you with the insights and trends in popular image search and greater visibility into the market .
To measure the visibility and search word frequency on Flickr Another good application is the development trend of Flickr , it looks how many photos have been tagged more than a specified period of time a specific keyword. It also presents a key other than the relative popularity to show you what is thriving and what is diving .
Use Flickr trends, in order to study the implementation of Flickr keywords is a great way to keyword side side by side comparison of similar use. So, I uploaded my assumption cold and flu treatment products to Flickr photos. Given the trend of results from Flickr, I would choose to optimize and tag my pictures “Influenza A H1N1 influenza,” not because of the H1N1 flu on Flickr search upward trend “swine flu.” In addition to optimizing the label must include the relevant title and description of your Flickr image photo page keywords, to ensure maximum visibility.
By performing research and analysis of the site on the basis of long-term use of social media sites keywords, you can your competitors, who might research keywords only once, with a blanket, “one size fits all” way to gain an advantage in all marketing channels. Remember, from the search to user behavior and different social platforms and between platforms, so your approach, keyword research must adapt. To lay the keyword research, social media experts follow the steps in this guide, you can take advantage of the web’s most popular social networking site to promote the authority of their brands, products and services sector.