The Big Problem with Small Business Websites:
Small Business Website Mistakes Hurt!
Small business website is an important meeting point for small businesses and a growing number of mobile customers. However , more than 50% of small businesses who do not have a website at all ! Maintain an optimized website is to acquire new customers, build credibility and key customer relationships of culture .
Almost one-third of small business owners to maintain the site itself , while ignoring the function key parts of the consumers want , such as response and user-friendly design , participation and relevant fresh content and social network integration . Let’s look at the big issues , small business websites, including costly mistakes when they try to maintain their own websites small business owners do .
We work with a lot of small-business owners and look at a wide variety of small business websites every day. And don’t get me wrong; we have seen some awesome small business websites, bravo! But unfortunately all too often we come across small business websites that range from lacking a few key elements to being barely functional at all.
In order to help small business owners understand exactly what is hurting small business websites the most here are the most common errors we see, how they hurt small businesses, and what you can do to fix them.
8 Common Problems With Small Business Websites
1. Not Mobile-Friendly
In 2016 a responsive, mobile -friendly website is absolutely essential for any business ! Not only mobile visitors thought of this, but it is a requirement from Google in April 2015 in the Google mobile web updates ! According toComscore to March 2015 the number of mobile users than desktop users only number in the United States
Desktop twice the number of users , only 12 months ago , mobile phones users ! However, all small business owners , 60% do not have a mobile -friendly website , or know their site response and the ability to move . If there is no technology to engage their mobile visitors many small businesses are the key consumers miss. And the only way to solve this problem is to respond to web design
2. Poor Design
The cost of designing their small business website is a major concern for many small-business owners. As a result many of them take shortcuts like using a free template or hosted solution like Wix or Weebly. Most often that leads to poor design that detracts from the message business owners need to convey.
3. No Call To Action (CTA)
He is a bad website design a common side effect . Without a major call to action (CTA), your customers will not know why they are visiting your website or your company has to offer. Worse, 93 percent of small business websites do not show any phone number of a contact email address, and 49% are not listed on its home page
If you do not provide visitors with a reason to visit your site or an easy way to contact you , they will move to your competitors. Remember, this is for you to tell your potential customers what you want them to do ! No, you are not rude ! Your website visitors want you to do . Because if you do not, they ‘ll get what you really do not care about their feelings. And you do not want that , right ?
4. No Metrics
If there is no performance indicators small businesses are unable to track their progress , their range of organic or paid , or their customers’ habits and needs . A whopping 75 percent of people do not use analytical tools such as Google Analytics ( analysis ) to measure the performance of their small business website . While 60 % of people do not feel they have to make sense of their own analysis of the site or take action to resolve the problem of tools .
Without problems only get worse over time . Many web analytics resources are free to use and install , they are not limited to Google or Bing Analytics ( analysis ) . Tools such as Pingdom can provide detailed feedback about your website visitors , your site how long it took to load , device and browser they use to access their site, or even their overall satisfaction. With this insight can pinpoint bottlenecks and in Small Business Web
5. Poor SEO
Marketing small business more competitive , and small business owners need every advantage they can not get. Online can be found in nature is very important to help potential customers find your business or enterprise . However , 26% of small businesses can not be found in the online search , because of their small business website
and earn zero Google Page Rank Google page rank or not at all . Because they do not understand the basics of SEO , many small business owners are reluctant to implement search engine optimization strategy , effectively making them from a better search visibility. And I can understand that ; you do not want to appear “stupid” or lose your hard-earned money . Here is one of your choice ; with our small business SEO toolkit to identify existing shortcomings in search engine optimization or does not exist. It is SEO goddess entirely by our highly caffeinated , mustard choose free tool cool .
6. No Social Media Links
Social share any digital marketing and lead generation is a key part of the strategy . According Statista 17.4 million monthly active users ( Mas ) , social networks in 2015 ! That number is expected to grow by 2018 to $ 2.5 billion ! Imagine , only 1 % of the 1 / 100 people will do with your small business !
By allowing customers to share them with your brand through social channels to enable information about your business experience , to people you might not targeted, otherwise . However, all small business website , 91 percent of Facebook widgets deficiency , 94% of Twitter as missing parts, and 83% of Twitter lack of communication
7. Outdated Content
This often and regularly updated website ranking small business search engine ranking and more attractive for tourists . However , planning the appropriate content and update even a basic website can be time consuming and frustrating is that many small business owners . Our content strategist and writer liken it in content marketing marathon !
Small business owners , 64% a major challenge to find time to update their sites needed , and 24% said they maintain the site cost is a big obstacle . When small business owners maintain their own websites , they ran a waste of time , they can be used to foster new business venture.
A better option is to make your small business website built on content management platform (CMS). My personal favorite is WordPress and our design and development team to support me on this . But there are other options available , such as Shopify or Squarespace. A word of caution , because my good friend and WordPress experts like Bob Dunn said: ” ! ! Of course , WordPress is easy once you know how to use it .”
So instead of trying to build your WordPress business website , I strongly recommend that you hire a professional web designer or web design company’s services . Yes, it needs funding. But you can rely on professional support and training to help you get started on the right foot . You can usually rely on ongoing support , just in case you get stuck
8. No Dedicated IT Support
In many cases, small business owners are not as large companies scientific and technological knowledge , or they do not provide a full-time IT staff to employees. This is very dangerous ! If no help small businesses IT security vulnerabilities or risk costly mistakes . Small business has been the site of 44% of network attacks, network attacks and a single average cost of $ 8,669.48 . By entering the professional IT services and support , usually provide your small business websit
Prevent many technical failure , and your business site to produce a method of costly downtime , is to look at your web designer or web design agency provides a monthly website maintenance plan . In most cases such a plan , including regular update your site architecture , plug-ins and databases, and optimize performance and regular backups. Think about it this way, you spend regular maintenance money is what the cost will be black after you rebuild a small part of the site .
How To Fix Small Business Websites
Before you panic keep in mind that the problems outlined above can usually be fixed in a time and cost-effective manner. But you most likely will need some professional help to get you started. Some immediate fixes can usually be implemented very quickly, so let’s start there.
The Low-Hanging Fruit
Here are a few things that you can either do yourself, or have a professional web designer do for you:
- Add a call to action (CTA) if you don’t already have one.
- Add your contact email and phone number to at least your home page; having it in the footer of every page is even better.
- Check to see if your business address is correct, including the pin on Google Maps.
- If you are active on social networks add links to them on your website and blog.
- Take a look at your content and remove outdated content and add new content.
- If you have a blog write a new post or two.
In most cases a professional web designer or agency can take care of everything on this list in a day or two. You will have to pay a few hundred dollars, but you will get immediate benefits.