The Big Problem with Small Business Websites
The Big Problem With Small Business Websites
Ouch, Small Business Website Mistakes Hurt!
Small business website is an important meeting point for small businesses and a growing number of mobile customers. However, more than 50% of small businesses who do not have a website at all! Maintain an optimized website is to acquire new customers, build credibility and key customer relationships of culture.
Almost one-third of small business owners to maintain the site itself, while ignoring the function key parts of the consumers want, such as response and user-friendly design, participation and relevant fresh content and social network integration. Let’s look at the big issues, small business websites, including costly mistakes when they try to maintain their own websites small business owners do
We have a lot of small business owners to cooperate, and look at a variety of small business sites every day. Do not get me wrong; we’ve seen some awesome small business website, cheers! Unfortunately we often encounter small business website, is missing some key elements function in almost all areas.
To help small business owners understand what is most hurt small business website is here, we can see how they hurt small business, you can do to fix them what are the most common mistakes.
8 Common Problems With Small Business Websites
In 2016 a responsive, mobile -friendly website is absolutely essential for any business ! Not only mobile visitors thought of this, but it is a requirement from Google in April 2015 in the Google mobile web updates ! According to comScore in March 2015 , the mobile user only quantity exceeds the number of desktop users in the United States
Desktop twice the number of users , only 12 months ago , mobile phones users ! However, all small business owners , 60% do not have a mobile -friendly website , or know their site response and the ability to move . If there is no technology to engage their mobile visitors many small businesses are the key consumers miss. And the only way to solve this problem is to respond to web design .
They cost small business website design is a major issue for many small business owners . So many people need to use as a template or a similar free program shortcuts Vickers or Weebly hosting solution . In most cases , resulting in poor design , from business owners need to convey the message of the derogation .
Users who have a bad experience tourists will not stay , and to interact with businesses through the site . Worse, they most likely will tell their friends about the bad experience, allowing them to leave for good. Yes, you will save a few dollars in front , but you’ll miss the opportunity to lose a lot more lead generation and sales losses in the long run
No Call To Action (CTA)
This is a bad web design a common side effect . Without a major call to action (CTA), your customers will not know why they are visiting your website or your company has to offer. Worse, 93 percent of small business websites do not display the contact ‘s email address , as well as 49% of people do not on their home phone numbers listed.
If you do not provide visitors with a reason to visit your site or an easy way to contact you , they will move to your competitors. Remember, this is for you to tell your potential customers what you want them to do ! No, you are not rude ! Your website visitors want you to do . Because if you do not, they ‘ll get what you really do not care about their feelings. And you do not want that , right
f there is no performance indicators small businesses are unable to track their progress , their range of organic or paid , or their customers’ habits and needs . A whopping 75 percent of people do not use analytical tools such as Google Analytics ( analysis ) to measure the performance of their small business website . While 60 % of people do not feel they have to make sense of their own analysis of the site or take action to resolve the problem of tools . Without problems only get worse over time .
Many web analytics resources are free to use and install , they are not limited to Google or Bing Analytics ( analysis ) . Tools such as Pingdom can provide detailed feedback about your website visitors , your site how long it took to load , device and browser they use to access their site, or even their overall satisfaction
Marketing small business more competitive , and small business owners need every advantage they can not get. Online can be found in nature is very important to help potential customers find your business or enterprise . However , 26% of small businesses can not be found in the online search , because of their small business website and earn zero Google Page Rank Google page rank or not at all
Because they do not understand the basics of SEO , many small business owners are reluctant to implement search engine optimization strategy , effectively making them from a better search visibility. And I can understand that ; you do not want to appear “stupid” or lose your hard-earned money .
Here is one of your choice ; with our small business SEO toolkit to identify existing shortcomings in search engine optimization or does not exist. It is SEO goddess entirely by our highly caffeinated
No Social Media Links
Social share any digital marketing and lead generation is a key part of the strategy . According Statista 17.4 million monthly active users ( Mas ) , social networks in 2015 ! That number is expected to grow by 2018 to $ 2.5 billion ! Imagine , only 1 % of the 1 / 100 people will do with your small business
By allowing customers to share them with your brand through social channels to enable information about your business experience , to people you might not targeted, otherwise . However, all small business website , 91 percent of Facebook widgets deficiency , 94% of Twitter as missing parts, and 83% of Twitter lack of communication
And as Google +, Instagram ‘s , Pinterest , and on YouTube, rattan or professional networking platform LinkedIn and other social networking platforms is most often lost as well. This makes it impossible for your visitors to share your small business website or interact through social media business .
This often and regularly updated website ranking small business search engine ranking and more attractive for tourists. However, planning the appropriate content and update even a basic website can be time consuming and frustrating is that many small business owners. Our content strategist and writer liken it in content marketing marathon!
Small business owners, 64% a major challenge to find time to update their sites needed, and 24% said they maintain the site cost is a big obstacle. When small business owners maintain their own websites, they ran a waste of time, they can be used to foster new business risks.
A better option is to make your small business website built on content management platform (CMS). My personal favorite is WordPress and our design and development team to support me on this. But there are other options available, such as Shopify or Squ arespace. A word of caution, because my good friend and WordPress experts like Bob Dunn said: “!! Of course, WordPress is easy once you know how to use it.”
So instead of trying to build your WordPress business website, I strongly recommend that you hire a professional web designer or web design company’s services. Yes, it needs funding. But you can rely on professional support and training to help you get started on the right foot. You can usually rely on ongoing support, just in case you get stuck.
No Dedicated IT Support
In many cases, small business owners are not as large companies scientific and technological knowledge , or they do not provide a full-time IT staff to employees. This is very dangerous ! If no help small businesses IT security vulnerabilities or risk costly mistakes . Small business has been the site of 44% of network attacks, network attacks and a single average cost of $ 8,669.48 . By entering the professional IT services and support , usually provide your small business website .
Prevent many technical failure , and your business site to produce a method of costly downtime , is to look at your web designer or web design agency provides a monthly website maintenance plan . In most cases such a plan , including regular update your site architecture , plug-ins and databases, and optimize performance and regular backups. Think about it this way, you spend regular maintenance money is what the cost will be black after you rebuild a small part of the site
How To Fix Small Business Websites
Before panic remember outlined above problem can usually be fixed in a time and cost effective manner . But you most likely will need some professional help to let you start . Some amendments can often be quickly realized immediately , so let’s start from here .<
Here are some things that you can do it yourself , or you have a professional web designer to do:
- Add mobile calls (CTA) , and if you do not already have one.
- Add a contact email and phone number , at least your home ; it has in the footer of each page , or even better
- Please check your address is correct business , including Google Maps pins..
- If you are active on the social networking site and add your link to their blog .
- Look at your content and remove outdated content and add new content.
If you have a blog to write a new post or two .
In most cases , a professional web designer or agency can take care of everything , this list in a day or two . You will have to pay a few hundred dollars , but you’ll get direct benefits
Make Sure Your Site Is Responsive!
There was an adaptive any business website is an absolute necessity since April 2015 the Google mobile web updates ! You can see how your business website looks through Responsinator real-time mobile devices. Simply enter your domain URL , Responsinator will tell you that a variety of mobile devices and smart phones to its appearance and functionality. These are not screenshots , but you can browse and scroll through the real-life site.
It is also to check if everything looks and works , as long as you want in a good way on mobile devices. Response even mobile friendly website may not be the same in the appearance or function of all mobile devices. This resource can help you identify and fix any defects , they become a bigger problem. Remember, if you do not have a good experience your visitors will not have one is not
Free Website Audit
For a detailed, in-depth analysis of your current small business website we can perform a comprehensive website audit. If you have not checked it we will take a look at your small business website to make sure it’s mobile-friendly, current and serving your business like it should. We will provide you with a website audit report within 5 business days detailing our recommendations, or giving you a thumbs up!
What If You Need A New Small Business Website?
In some cases it is relatively easy , and therefore more cost and time effective to start from scratch . This is a small business if the current site is not suitable for mobile devices, based on a template or hosted solution , difficult to update , especially, suffer from bad design , or other major problems. And to remember the dates of the website as well.
If your small business website is older than 5 years you should really consider getting a new look and small business websites to work for you , not against you ! Therefore , look for a web design professional in your city , or simply contact us and we will be happy to serve you