Technics just introduced the Grand Course SL-1200GR turntable at CES 2017. It is in essence just a slightly adjusted version of the SL-1200G that they introduced last 12 months.
Vinyl lovers have been hoping that this would be a price range design, but that may not be the case at all. Technics has nonetheless to launch any formal pricing info, yet Gizmodo is reporting that the selling price must come in about $2,000 (compared to the $4,000 design introduced last 12 months).
If the new “budget” Technics deck is seriously going to value two grand, I feel it’s protected to say that the actual Technics is dead (all over again).
Every single DJ on the world wants the Technics SL-1200 MK2. It is a single of the most well-known turntables in the entire world, and you can get a utilised one on eBay for beneath $one thousand correct now.
Why on Earth would any one pay out $2k+ for a new variation when there are tons of superior excellent utilised Technics SL-1200 MK2 out there?
Why would any one pay out for a new Technics turntable when there dozens of comparable options out there for a fraction of the selling price?
Pansonic rebooted Technics to charm to the innumerable DJs longing for the return of the famed turntable manufacturer. Above 27,000 DJs signed a petition to get the decks back in production a couple of yrs back.
It tends to make great sense why Panasonic made a decision to deliver back the Technics name, but what returned from the abyss was not Technics at all.
Maintain hoping to justify the “brand equity” of the Technics name. The reality is that Panasonic has destroyed the Technics name with this rebirth.
This is not Technics any more. It is just overpriced.