in New York SocialFlow raised $ 7.5 million in Series C Financing, the company says TechCrunch. The launch, which helps media organizations including The Wall Street Journal and the BBC to optimize their effectiveness on social media, has closed a round led by Gefinor capital.
competitor HootSuite, SocialFlow working with the media, including TechCrunch, make sure that the articles get shared in social at the right time. Tweets using automated platforms SocialFlow and Facebook posts algorithm associates, at the time, that would be the most clicks. SocialFlow integration with LinkedIn, Instagram and Pinterest.
Social media is becoming an important component of the business of online media, with a growing percentage of traffic coming from Facebook and Twitter. CEO Jim Anderson told TechCrunch, SocialFlow that may have a significant impact, saying its platform could lead to “double result in clicks and interaction.” Software SocialFlow “assumes all the guesswork out of the situation and lets you focus on what you do best.”
With the new capital, SocialFlow expects to improve its core business and will offer publications in mass media audience understanding with demographic data showing who they achieve with each tweet. SocialFlow can also help brands optimize their social media advertising, providing advice on promoted tweets and Promoted Pins.
Other clients include SocialFlow Time Inc., Conde Nast, The New York Times, CBS, NBC, ABC, Mashable and Yahoo.
last funding round also includes participation from Cayuga Venture Partners, Fairhaven Capital, Rand Capital and SoftBank. Founded in 2009, SocialFlow previously raised $ 27 million in funding from RRE Ventures, SV Angel, Betaworks and others.
AOL Ventures has invested in SocialFlow in the past. AOL / Verizon owns TechCrunch.
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