Random correct way to describe intrusions with Facebook turf Amazon. With poor choice of products, there is no feedback and limited view, Facebook, dedicated to the supply of products is not a great way to shop. At least not yet. But this is only the first attempt to Facebook. She brings a ton of knowledge about you and his position as where people spend most of their time online.
At the present time, it is better to help you keep track of what you’ve seen cool in the newswire. To succeed in stores, Facebook will need to use a unique set of data curation its offer other services can not be compared. Thus, it will not be indexed each product on the ground. Just the ones that you really like.
Quest absorb Shops
Introduced in October Shopping Feed Facebook is currently available for a small set of users in the United States. This part of the quest Facebook, to absorb the internet. In fact, he wants the most popular online activities happen inside Facebook, where it can pick up the data to serve ads and connect people , and not outside. Other prongs of this strategy include hosted video (instead of YouTube), Instant items (instead of website publishers), Instant Ads (instead of brand sites), in-Feed buttons Buy, and a dozen other features and stand-alone applications.
If Facebook can absorb the purchase and make it a common activity within its walled garden brands fill the social network with beautiful products and advertising dollars to promote them. He just needs to use the existing interest because like Facebook, says the survey found 50 percent of its users are coming to Facebook looking for products.
But it is difficult to shop in a red Newsline filled with photos of friends, and other content. That’s why Facebook built a purchase flow. Facebook, product marketing lead for mobile ads app and Trade Emma Rogers told TechCrunch, this is the only place to view a variety of products is demonstrated through social networks.
Facebook has several big advantages, which give him a chance at owning some of the e-commerce pie. Most importantly, there is a wealth of demographic, interest and activity data of its users that it collected from their profiles, social graphs and loves news feed activities. However, not enough people understand the purchase intent, which usually takes place in the Google and Amazon as a keyword search.
Facebook has been involved, it just needs to use it to convince users that the trade should not interrupt their Facebooking. Account service to a whopping 13 percent of the time is spent on basic mobile applications, making it the number 1 Facebook is also growing slowly collected credit card data, which allows people to instantly buy products without having to fiddle with the introduction of the payment information.
The problem is that Facebook is 20 years late in the trading game. Amazon spent this time of cataloging products in the world, developing relationships with retailers, and construction of product recommendation engines. While people may be interested in the products on Facebook, they are not used specifically shop there. Stumbling on the element shared by a friend or an ad you can fit into a social experience. Browse and search specifically for things to buy very new trick to teach old dogs 1.55 billion.
Retail In Random
Facebook, trade flow is available from the navigation tabs The more tapes along events and groups. When you open you are faced with a string searching and browsing options for men and women are more food options in the “Today’s Best Promotions” and products considered “best offer.”
First, let’s dig into shares. Back in 2012, Facebook launched a way to share the pages of proposals, so that users can click to receive an email with a promo code for a discount. Now, Facebook puts them front and center in trade flows, with glossy pictures Offer three products from this retailer can apply a discount.
It seems that Facebook wants to emphasize that it can get you special offers are not available in other countries, and it is smart. For example, I see offers free shipping on T-shirts, 30 percent, 25 percent of the arts, or 25 percent of all my purchases home decoration in different stores.
following the supply of goods, you may like. Facebook tells me Shopping Feed The test focuses mainly on physical products in the apparel and accessories categories. This surfacing products that are relevant to you based on what you like and how your links, likes and interests on Facebook. Currently, it is not by your activity on FB such as cookies, to indicate what products to show you.
The products are laid out in a two masonry grid very similar to Pinterest. Each room who sells his shop, photo, the name of the product, the current price (with additional strikethrough, from the previous price), and click Save, the item to your profile or share it with your friends. Random Product Facebook shows here to make viewing channel near endless scrolling, it seems pointless. It’s hard not to feel a pawn of consumerism when scanning a set of random items to buy something.
Pushing through the product provides more pictures, product details, size and number of options, shipping and return policies and the Buy button. In some cases, you will be shuttled to the retailer’s Web site to complete the purchase, while some of the products can be bought easily with billing information on file with Facebook. Retailers can decide where payments occur, but the latter is much more comfortable.
is important to note that Facebook does not automatically sharing your view or purchase behavior with friends as it was a catastrophic privacy violation function Beacon Mark Zuckerberg had to apologize for in 2007.
browsing through Blue
If you have a little more intention that you are trying to buy, or at least who you are shopping for, you can open the women and men at the top of the tab. They show how the category Clothing, shoes, bags and luggage and, even break into the box, including shirts, outerwear and accessories.
But inside these sections, haphazard nature again rips experience. Costumes cost $ 37 and $ 245 are displayed next to each other. Shipping cost is not hidden until verification, so you’ll find some retailers, press baiting users with a $ 15 shirt, which require an additional $ 15 to deliver. And without feedback, it is difficult to tell the quality of some obscure brands and retailers that you find in the commercial feed.
search experience may be more frustrating. We are used to a great performance is well ranked results that hit close to what we’re looking for. But Facebook, a limited list of products is spotty results and inappropriate things sometimes appear in the upper part. That’s because Facebook only shows products entered the retail shop test its mobile feature pages.
to search for “Nike LeBron James brought” phone cases, instead of the signature shoe of basketball stars. “IPhone cord” showed me the Halloween costumes and running up phone holster for overpriced cables. More specifically, looking brand raised zero or very little results. For comparison, Amazon has consistently found wide selections of desired products at the best prices a lot of reviews.
In general, if you want to mindlessly scrolling unusual products, Facebook can give a little fun. But now it is certainly not the place to do serious shopping, research purchases, or find that special someone.
Being a stylist, not a shopping mall
Judging Facebook against industry leader Amazon is not entirely fair. Currently, Facebook Shops flow over the minimum viable product that is polished run. That is why it is only in testing with a small group. Facebook is trying to learn. Amazon is carefully optimized product verified by decades of heavy use.
However, the biggest problem here is not, Facebook is running on its version of the trading feed, but the direction of the highest level. Maybe with enough time, Facebook could achieve coverage of an inventory to be comprehensive shopping destination. It is aggressively trying to build a search function for the content in the newswire, which will give him a better understanding of what users want, not just who they are.
, but in the near future, Facebook could be better becoming an alternative to, not a competitor to Amazon and Google.
The easiest way to do this might be to focus on the use of its data treasure chest to sharp recommendations. Facebook can take everything he knew about our identities and behaviors, and to show that people like us talking pictures, loving, clicking and buying in an anonymous, confidential safe way. This strategy, which would benefit greatly from the investment to Facebook artificial intelligence and computer vision.
In essence, Facebook should try to be an expert store clerk or a stylish friend, not the mall. We are busy, impatient and indecisive. Do not give us a million products to choose from. Just tell us what’s really special. Facebook can win the trade, based on the understanding and the greatest resource of :. Humanity is the people who use it