Online video information startup NowThis is partnering with, the immigration lobbying team backed by Mark Zuckerberg and other tech executives, to tackle just one of the biggest challenges in this year’s election cycle.

Very last evening at South by Southwest, the two organizations introduced a partnership exactly where NowThis is creating a video sequence centered on immigration. NowThis President Athan Stephanopoulos instructed me they are arranging to publish eight video clips whole, to be introduced every just one or two months among now and June.

The sequence will be promoted throughout NowThis’ a variety of social channels (it doesn’t publish any information to the NowThis internet site itself), but Stephanopoulos mentioned Facebook will be the series’ “primary distribution system.”

While experienced a bit of a rocky get started just after currently being introduced in 2013, it hasn’t absent away. And its big concern of immigration reform has unquestionably been in the headlines just lately, albeit mostly in unpleasant and xenophobic ways.

“The reality that numerous people today permit slip away is that we are a country of immigrants – however our immigration procedure is damaged and out-of-date,” mentioned President Todd Schulte in a statement. “Telling stories that exhibit precisely why we will need to repair our immigration procedure is essential in our struggle for reform. Sharing these stories will establish urgency close to this concern: we will have to obstacle the absurd proposals of mass deportation this election cycle and we are not able to and need to not tear people apart.”

NowThis hasn’t been disregarding immigration just before now, notably when it arrives to Republican candidates’ opinions about the subject, but the corporation will be supplying the concern an prolonged focus with the new sequence. Stephanopoulos mentioned is “working intently with our producers on the ideas and scripting of the series” and also offering data and insights. As you can see in the 1st episode above, the mix resulted in at least just one video that has a potent issue of perspective on refuting “immigration myths.” (That episode, by the way, was revealed yesterday and presently has additional than three million views.)

Even so, Stephanopoulos emphasised that NowThis is generating this as “an editorial sequence in partnership with FWD on immigration,” not as an advert for the lobbying team.

“This has been an concern that resonates with our viewers and is a important subject of the election, of which we are covering in a exclusive way,” he mentioned. “We are accomplishing deep dives into the challenges of the election and this is the just one we are accomplishing in immigration.”