Murdoch wants to give you something that you did not ask yet.

instant messaging overshadows social media, and it creates new opportunities for data analysis and provide useful information. Murdoch built a road to listen to your instant messages and make phone calls to recommendations for you and your friends. Today in London TechCrunch Disrupt Hackathon, scrappy team showed MurdochBot chat application Telegram.

And yes, the name seems to be inspired by Rupert Murdoch and his voice breaking adventure.

When you add “MurdochBot” with one of your conversations about the telegram, it will first ask you some questions about your favorite TV shows. Murdoch then analyzes the data using sentiment analysis Alchemy API IBM, and the archive of Sky TV audience growth data to determine your style. Then when the time, Murdoch can talk and offer suggestions. Now she focuses on recommendations television shows, but the technology can be expanded to show the people in the restaurants, and many other applications.

By building an interface directly to people used instant messaging application, you do not have to download something separate, or even to keep remembering to open it. “These instant messaging application, where the next application of the ecosystem will be formed,” says Ben Dixon, one of the developers of Murdoch.

Murdoch joins a hot market where the technology giants are also trying to combine messages with artificial intelligence aides. M sees Facebook users communicate directly with AI. But it does mean that you have to deliberately ping it whenever you want to help. The problem is that you may not know what you can do M or when it would be useful.

Dixon said: “If you ask people what they want, their answers do not tell you very much, so that you learn more by listening to what they say, of course. Passive data, such as that is far more accurate in predicting what people want. ”

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He and fellow Murdoch developer J. White will keep Murdoch is available on Telegram, continuing his concerts at the request of the staff start Catapult. Sky TV has also expressed interest in playing with the app.

This will take users some time to adapt to the AI ​​personal assistant. But there is a huge potential for us to help them comfortably, especially if built in chat applications. This is where we spend the time now, so Dickson concluded that, “companies can be part of this experience and improve it, rather than to control it. Messaging application will be much more about becoming part of the conversation.”