Microsoft announced that Dynamics CRM 2016 is now available online and on-premise deployments in 130 markets and 44 languages. Customer relationship management platform company uses machine learning to deliver a personalized, intelligent and active experience.

“We bring all Microsoft may offer performance and intelligence into one experience,” said Singh Jujhar, general manager of Microsoft Dynamics CRM, in a statement. “We bring the most advanced analytical capabilities and machine learning at Cortana Analytics Suite to view our first intelligent, adaptive processes of sales, customer service and social.”

Microsoft claims that CRM integration helps Cortana 2016 surface right tools at the right time, so that the company can deliver a more personalized experience to attract customers with the right content.

Comprehensive experience

Dynamics CRM +2016 suite integrates better with the software performance Microsoft. Appendix CRM for Outlook, has been expanded, and the Office 365 users will be able to create a more personalized sales documents in Word. Files can be easily shared between SharePoint, OneDrive Business and Office 365 groups.

CRM +2016 also provides a single, unified customer service experience across self-service, agent-assisted service and service in the field. There is an interactive service hub, the center of knowledge management and reviews.

Mobile users will benefit from the autonomous capacity to CRM 2016 to phones and tablets. Users can also create a task-based mobile applications, and Microsoft says that CRM-integrated with Cortana on the surface of the data for the key sales activities, accounts and transactions.

Machine Learning Intelligence

Cortana integration promises to make CRM +2016 smarter, thanks to machine learning. Integration with Cortana Analytics Suite surface cross-selling opportunities. Sales representatives can now use the data to predict what products and services to transfer to the customer at different stages of the sales cycle.

customer service representatives can also count on the CRM in 2016 on the surface of important articles of knowledge to solve customer problems. The software can also analyze data from social networks to predict new sales opportunity or service.

Finally, with the integration of Delve, CRM +2016 may also surface relevant information is rejected.

This intelligent, forward-looking integration of CRM 2016 will compete more effectively against the improved interface Lightning Salesforce, which also comes with a digital assistant with predictive diagnostics. Although Microsoft, and Salesforce can compete in the CRM space, companies have collaborated on other projects, and Microsoft is even rumored to be in talks to acquire Salesforce in the past.

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