Magic Jump

Magic Jump, run augmented reality, which relies on Google, largely silent on its technology that allows people to see the fantastic creatures and other massless objects superimposed on reality.

But the leaders on Tuesday offered to look out yet unreleased technology companies showing a video to an audience of techies and investors WSJDLive conference in Laguna Beach, California. They are described at a high level, how the system works, and explained his vision of “computing platform, where the real world screen”.

Magic Leap based CEO Rony Abovitz and based in Florida, has created a considerable stir in the world of technology, even without a product on the market. It raised $ 542 million last year from investors led by Google, achievement score nearly $ 2 billion.

At the conference on Tuesday, Abovitz told the audience the magic jump, wearing a headset, can see “objects” consist of light that exist in the physical world. Technology, he said, trying to replicate the reality of the light field, which he compared to “dynamic” hologram. He also feels the physical world to create objects to move purposefully in it.

“This is part of” The Matrix, “part of” Harry Potter “,” said Abovitz.

Abovitz showed two short clips of technology in action, stressing that it did a poor job of approximating a real experience. One clip showed a small floating robot is hiding under the table. Another showed the solar system floating near woman working on her computer.

“The difference between you and the objects we are filming you have atoms, and they do not,” said Abovitz. “As long as you’re not touching it or smelling or trying to try it, it’s a neurological truth.”

Magic Leap hopes that this is not just a novelty. It sees technology as a computing platform and calmly invited developers to create applications and other tools.

“Anything you can do on the computer, what you can do on your phone, you can make on the magic jump, but interacting with the real world,” said Rio Caraeff, the chief officer of the content, which joined Abovitz on scene.

One possible use for education. “We have built a macaroni and cheese instructor, where you have a cookbook, and then suddenly there is a stove and shows you how to make the Mac and cheese,” said Abovitz.

Other uses may be for daily computing tasks, according to the company. Instead of obsessively checking our smartphones, we could interact with light objects that hover in our peripheral vision.

“One of my motivations for starting the company was the children you see all the heads bent over their 5-inch screen,” said Abovitz.

If we all wear magic leap into the future, Abovitz said that would have to be a “magic jump on etiquette, you know, keeping eye contact.”