Amazon may be the leading Internet-things about the market when it comes to the push procedure using devices such as a dash of his grocery scanner button dash, but it is not without competitors. Today, the company called hiku announced the second generation of its own trade button, which now allows customers to order products from the online service Walmart, and Peapod, an opponent Instacart Northeast US

How Dash Scanner Amazon, hiku customers can talk or scan the items that they want to order, that can be stored on the shopping list and agreed upon with the online inventory at Walmart or Peapod, depending on your preference.

The device, for those unfamiliar, is a piece of hardware with a keystroke before telling her microphone. You can also use Wi-Fi to connect your portable device to scan grocery items from your refrigerator or pantry, which is then synchronized with the mobile application for iOS hiku or Android.

hiku app product shot 2

Founded in 2012 by two ex-Palm engineers Rob Kutcher and Rajan Bala, hiku actually debuted just before the dash Amazon, but are likely to benefit from joining Amazon’s space, the existence of Dash helps educate consumers about as trading gadgets can work.

This latest version of the scanner hiku includes a number of improvements compared to their debut release, including Instant-On for quick scanning and voice recording, enhanced audio capture for better voice recognition and greater resistance to spills, says the company.

This is the first item is a much-needed Tweak from generation one, as before, consumers should wait a few seconds for the device to connect to Wi-Fi, before they can use it. Now, they are able to just walk up, press the button and speak their item as “paper towels,” for example, Kutcher explains.

As for speech recognition, it is also seen update. “Hiku now includes digital audio microphone with better insulation, as well as feedback louder” beep “, so that consumers know that their voice has been recognized,” says Kutcher. And, he adds, the device is a “kitchen-Hardy,” too, with improved sealing to fight every day wear and tear, including flour and water spills, for example.

Of course, the more interesting update with the new hiku on the software side. The company is one of the first to use the API, Peapod, and Walmart, to connect to their trading companies of food.

Peapod currently offers delivery and pick-up in 24 markets in 13 states in the US, mostly in the northeast.

Meanwhile, the online grocery shopping service Walmart, in a rapidly expanding in recent weeks and are now living in more than 20 US cities.

hiku app product shot 4, with Peapod

to use this feature, you do not have to scan the barcode to hiku find an exact match between a given SKU and inventory online. Instead, you can set the general items, such as milk, eggs, or bread and hiku will shop for you choosing those products that make sense, based on your previous choices. In other words, the software learns more you use it.

The new section of the application “Get It Now”, customers can review their list and see how it coincided with the online inventory at Walmart or Peapod, edit the elements as they choose. By clicking on the item, hiku show you alternative products, and it will remember your choice for the next time.

Typically, the device sells for $ 79 – a bit steep for convenience items, like this one. However, hiku 2nd generation will be available for $ 49 from now until the end of the year in order to boost sales. The original hiku no longer sold, although earlier can use the Walmart / Peapod order in accordance with their existing applications and hardware combination.

Given the still early stage startups, Execs refused to talk about deliveries or sales figures at that time. Although Amazon helps cut the market for such devices as, hiku still early on the scene – button ordering is not yet proven or principal. This can be a problem for hiku go ahead.

Nevertheless, Hiku has a little cushion at the moment. The company raised $ 3.9 million to date from investors including firsthand Capital, Jerry Yang AME Cloud Ventures, and Ash Patel in Morado Ventures continue to grow their business.