Apple just produced not 1, not two but 3 new ads for its new equipment — the Iphone seven and the Apple Look at Series two. They all tout new functions, this kind of as drinking water resistance, small mild digicam efficiency and new physical fitness functions.

Let’s commence with my preferred 1. In “Midnight”, a young gentleman goes for a evening journey on his skateboard. He rides in the suburbs, sees a deer (!) at a gas station and finishes up at the top rated of a hill, overseeing the town. It is wonderfully shot.