first impression

Microsoft Store

October 26th a big day for Microsoft. It is not only the first day, it’s a brilliant new surface Pro 4 device and the surface of the book are available for purchase. And it’s not just on the eve of the launch Halo 5: Guardians. It is also the day when the first flagship retail store Microsoft is opening on Fifth Avenue in New York.

The company even enlisted the help of pop star Pitbull, to draw crowds. (Inauguration of the visitors have a chance at a free concert tickets.)

This may be an important day as the launch of new devices. In the end, we saw an impressive display of retail hardware effort made to some competitors -. There is much to be said about the first impression

Microsoft Store

I was offered a preview of the new five-story megastore recently, and the sincerity of the company and energy to this store was palpable. Features such as a 6449-square-foot glass facade with a 40 x 20-foot digital art display Microsoft GM of Global Marketing, Microsoft Retail and online stores Kelly Soligon calls “Culture Wall” and the two-storey, 36-screen monitor tower say as much.

As you will see, the store is quite a spectacle, and, more importantly for Microsoft, quite a statement on its hardware efforts.

Come and take a load of

Microsoft Store

The first thing you notice upon entering the massive glass, automatic doors Microsoft Store is the hardware. Hardware everywhere, unmanaged and chair style library on tables waist level.

Microsoft wants you sit down and take the time to learn what is new devices from its surface the book, even to its new phones Lumia, and Soligon says that companies are willing to deal with an increased chance of a psychoanalyst (ie theft) for the opportunity to show these clients devices in a more natural environment.

“Customers love the feeling of connection and device, and I will, too – if I’m going to spend $ 1000 on a car,” says Soligon. “I want to feel and touch it. So it was great to hear clients say that they love what we’re doing this.”

Family is all made in the image of the Microsoft

Microsoft Store

Despite recent rumblings among its partners about its strengthened initiative hardware partners Microsoft, present and included in his face to the nation. Dell, Lenovo, HP and Razer notebook and desktop PCs all on show from the first floor of the store. (There’s even the entire third floor is dedicated to Dell, which was not available to show during playback.)

And buying one of these products from the Microsoft Store comes with a unique advantage: Zero viruses. Microsoft partners with OEM-manufacturers, and original equipment manufactures to load devices sold in your store now has an image called Microsoft Signature. It’s free to all third-party software is subsidized and settings you’ll find to buy the same car from another store.

“We check it, we have developed an image, and then we help them deliver it through the assembly,” says Soligon. “It’s really important for us and our customers, that we get the best experience by Microsoft, and is the signature.”

Redmond expanding community on the shores of

Microsoft Store

With this store – and one run in Sydney, Australia, 12 November – Microsoft is not just showing that he can play the ball with their largest competitors in the hardware business, but what it can offer the same – if not better – service community. This is where Microsoft comes to community theater.

Set to serve up to 60 people to 70 free activities every week, theater space for training and informing customers how best to use your new hardware and software. The theater offers courses in everything from how to use the new digital photo management and editing. – There is even a community Minecraft lessons

Microsoft Store

I said that Microsoft is working with local school districts and community organizations to spread the word about these events, so that probably It will not be a deficit of visitors to the store to keep 160 employees, including eight senior staff.

thinking of Microsoft’s global community, too, especially with the number of tourists who visit New York every year and take a stroll down one of the best shopping destinations in the world. “I think we are well equipped to serve the community, our colleagues speak more than 19 languages,” Soligon advertises, “and so I think we have a large, diverse set of staff that is going to be able to communicate with customers in that manner. “

Why flagship store now?

Microsoft Store

When touring a massive new store, I could not ask the age of six retail stores in malls and shopping centers (currently more than 100 in North America ), so the flagship store at the moment?

“Flagship has always been our goal, but to be honest,” says Soligon, “We wanted to do it in the right place at the right space. And the real estate in Manhattan, which is an ideal place for a leader, do not come easy . ”

But the place flagship of Microsoft serves a dual purpose for the company, which is the previous stores can not:. To serve as the local and global community immediately

“It was super important for us to be part of the local community to be in the region, has a lot of traffic on foot, but also a place where we could be of crucial importance to the cooperation with civil society organizations, “explains Soligon. “So we were patient, and this opportunity came when the lease expired Fendi, and we are excited about it. I mean, on Fifth Avenue is one of the best, if not the best shopping destinations in the world.”

Even in the age of Amazon and buy things on your SmartWatch, retail strength can not be underestimated. Especially when the stakes are as high as two of the most prolific companies in the world hunting for the same customers.

“When you think about the stores we face Microsoft.”

Microsoft Store