Next many admissions past year that it had been misreporting some of its ad numbers, Fb just announced that it has committed to an audit by the Media Score Council “to verify the accuracy of the details we provide to our associates.”

The problems that Fb revealed last year seem relatively insignificant, but collectively, they probably have included momentum to calls from the advert field for better data from Fb, as well as more third-party verification of that data.

In the blog article asserting the MRC audit, Fb also says it will be furnishing more particulars about how long (down to the millisecond) an advert is essentially on-screen, as well as how long fifty % and a hundred % of the advert is on-screen. So with any luck ,, advertisers will surprise less about no matter if they are having to pay for adverts that are not essentially found.

In addition, Fb says it is now functioning with 24 unbiased associates for advert measurement. Additionally, it will be incorporating new video clip advert-getting alternatives — for example, advertisers could only fork out for videos that are viewed in their entirety.

“As a associate to in excess of four million advertisers throughout a broad vary of organizations and goals, we want to give transparency, decision, and accountability,” Fb says.