The crew from a startup named Eyegroove, a “musical selfie” app, has joined Facebook. In accordance to a message on the company’s web page, most of the little crew who labored on the app will now be focused on building new experiences for Facebook users that will assist them to “create, share and link.”

Established in late 2013, the Eyegroove application was the brainchild of Scott Snibbe, an interactive media artist who labored on Bjork’s Biophilia app, acquired by MoMA. Eyegroove was aimed at encouraging users make their possess, superior-top quality films making use of their smartphone. As Snibbe spelled out in a 2014 job interview, the idea at the rear of Eyegroove was to be an “Instagram for interactive songs.”

eyegroove-2-ws-385editReleased to the general public a couple of years back, Eyegroove labored with SoundCloud, permitting users to make 19-next films for any of the tracks on SoundCloud’s service. It offered a social networking ingredient, as well, wherever users could share their “Grooves,” as these films have been named. These Grooves could involve unique effects like a kaleidoscopic watch, for case in point, or other online video filters.

Nevertheless, in the years due to the fact its launch, Eyegroove was overshadowed by other social online video apps, such as Dubsmash and Musical.ly, the latter which lately raised a whopping $100 million at a $five hundred million valuation. Meanwhile, Eyegroove unsuccessful to get traction.

Its last position on the iTunes Application Store ahead of remaining eradicated was in the very low 500’s within the “Music & Video” classification, according to knowledge from Application Annie. It was not rated on any other charts. Sensor Tower estimates it to have all around 250,000 downloads.

Eyegroove was backed by $three.5 million in seed funding from a assortment of angel investors, such as Matt Papakipos, Roger McNamee, Amarjit Gil, and Invoice McLean, as claimed by CrunchBase and on the Eyegroove web page.

Though the crew is becoming a member of Facebook, we realize that this is far more of an acqui-retain the services of – Facebook did not obtain the company, the tech or IP. It’s far more about bringing in talent who can assist with the progress of far more innovative equipment on the website, but not always all those that would be a immediate remedy to Musical.ly.

The transfer – which took area within the very last week – will come at a time when Facebook is ramping up its initiatives in the online video place, with Facebook Stay, its Periscope competitor, and integrations between its acquisition MSQRD and the social network alone, announced previously right now.

A be aware from Snibbe on the startup’s website points out that the app is shutting down, and thanked its users for the “amazing local community.” It also confirms that substantially of the team is becoming a member of Facebook.

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The startup had a little crew of under a dozen according to AngelList and LinkedIn. (No a person has nonetheless to update their LinkedIn profiles to show they’re now at Facebook.) Alongside with the Eyegroove crew, founder Scott Snibbe is also likely to Facebook.

E-mails to Snibbe have been not returned. Other messages to the Eyegroove domain bounced. Facebook declined to comment.