Facebook video audience is growing by leaps and bounds. It now sees 8 billion video views daily average of 500 million users. This compared with only 4 billion video views per day in April. Mark Zuckerberg made the announcement to the call for investors the following blockbuster Q3 2015 earnings report, Facebook.
Some may say that this article is not completely accurate, as Facebook has just 3 seconds, watching the “look.” But the growth of seven months 100% indicates that even when controlling this limitation metric users still eagerly consume video.
Even at just 3 seconds per view, Facebook generates 760 years time hours each day. This means that there are tons of places to Facebook, to lure television commercial of dollars that the transition to digital. It also has the opportunity to grow more viewers with the ongoing test, where it pays a share of revenue to top video crators.
New article explains why Facebook is working a ton of experiments on how it can make users watch more video behind one. This testing proposed interface video on the web and mobile recommends additional clips to look at the basis of all the information, Facebook knows about people. It is this personal data, which could give the edge to the opening of facebook as it competes from YouTube.
Facebook is also testing a special video channel where people can view different video channels mutual friends, the trend is on Facebook, and other topics. The team told me that they could not imagine that one day interface, allowing users to have a canopy ago Facebook video watching experience on smart TVs.
Other tests include picture-in-picture viewing, so users can continue to watch while they are browsing News Feed, and the more prominent the ability to save videos to watch later.
Meanwhile, Facebook is trying to solve a big problem around Freebooting, or people stealing and sharing videos of other creators. Right now, the construction of their own intellectual property tools at home, which will allow creators to potentially block or monetize copies of their videos uploaded by others.
If he can get the IP-figured, this court can more top video creators of the new program share of revenue Facebook is testing that he talked about last month. Mark Zuckerberg explained in today’s earnings call that “There is a certain class of content that is only going to go on Facebook, if you have a good way to compensate the owners of content … we recently rolled out a business model for it.”
In fact, Facebook shows the premium videos with limited test group of top creators in its proposed form of a coil. If this video gets users to sit through a video ad, Facebook will pay a percentage of the advertising revenue of the creators.
Video is a critical mission for the future of both Facebook and business.
The company aims to connect users and help them to share what they care about. Video is becoming a top way to share. This is partly because bright format aided the proliferation of mobile phones with powerful cameras, expanding the storage of these phones and computers, and faster mobile networks, download and watch these videos. Facebook flourished covering pictures back around 2005, and now he wants to ride a wave.
And in terms of revenues, video ads command higher rates. They left such a strong impression that advertisers are willing to pay big bucks Facebook. If Facebook is just stuck the video feed, users will be drunk. But growing organic video viewers, Facebook can subtly insert ads without ruffled feathers too much.
COO Sheryl Sandberg said today that 1.5 million small and medium-sized enterprises to share video in September. Some probably paid to make these videos in the ads to get more views. And considering the average revenue per user in the US ads soared 50% this year, the strategy of video ads work.
In the end, Facebook wins if it can become a place to watch a video or just a place where people are drawn to watch. This will protect others, Facebook video-oriented platform, hoping to steal the attention at the same time earn more money to fund their future gambits as the successor to Video -. Virtual reality