Model transfer startup Prisma included assist to its iOS application for livestreaming its artwork filter outcomes in actual-time via Facebook Live earlier this month — but just about instantly the startup’s access to the Are living API was slash off by the social media platform giant.

It’s a David vs Goliath tale that is oh–so–familiar in tech.

Of study course it is Facebook’s API and they can do what they like about who can access it but the rationalization they gave seems to be a minor wonky. Facebook instructed Prisma: “Your application streams video clip from a mobile gadget camera, which can now be performed by means of the Facebook application. The Are living Movie API is meant to permit persons publish are living video clip content material from other resources this kind of as skilled cameras, multi-camera setups, game titles or screencasts.”

However in an FAQ on the Facebook Are living site for developers Facebook does not explicitly say streaming from smartphone cameras is prohibited — though it does flag up other forms of camera, this kind of as standalone cameras and drones, as examples of its favored use-scenario for the API.

The FAQ also claims the API can be used to apply special outcomes to video clip — which you could argue describes Prisma’s design and style transfer feature.

One instead salient depth in this tale is that Facebook is in the midst of rolling out its personal design and style transfer filter feature — which it previewed in October, the working day ahead of Prisma showed off its design and style transfer preview on a Facebook Are living broadcast.

So Facebook evidently does not want Prisma cannibalizing its force into Prisma-design and style design and style transfer.

The Russian startup popularized the latest trend for design and style transfer, just after launching their app in June — to begin with offering a sequence of artwork filters that could be utilized to photographs. This promptly went viral on Instagram as end users shared arty-seeking selfies established with Prisma. By October, the app had racked up more than 70 million downloads, and the team added assist for video clip.

“We have been trying to correct the problem but Facebook has a solid plan, they only permit broadcast to distinctive cameras, drones. Our application is no drone or camera. So this implies we can’t do it,” claims Prisma’s Aram Airapetyan, speaking about what took place when Facebook slash off its access to the Are living API previously this month.

Inspite of being blocked on Facebook’s platform, Airapetyan claims Prisma still has “big designs for live”. “The truth that we can do it is terrific and we’ll probably give end users an option to stream to distinctive web sites,” he tells TechCrunch.

Even though the potential of Prisma’s are living video clip assist stays up in the air at this position, the team’s latest precedence is performing on a social-centered release, pegged for mid December.

“The precedence is the social feature coming before long. But just after we launch it, we’ll critically think about offering our end users an different for are living,” provides Airapetyan.

At the time of writing Facebook had not responded to a request for comment on its good reasons for booting Prisma out of its livestreaming walled backyard.