Facebook ultimately has a Dislike button, but it is not the place you’d assume.

How do you reply to a distinct message in a swift-hearth chat thread? Facebook needs you to connect emojis to your friends’ messages the similar way you do with Information Feed posts.



Hover in excess of a message and tap the emoji button to add a Response



Response counter

TechCrunch reader Hoan Do despatched us a idea that Facebook Messenger is exhibiting some buyers a Reactions solution. When you hover in excess of messages friends have despatched in a chat thread, you can tap the emoji button to decide from attaching a tiny thumbs-up Like, thumbs-down Dislike, or a heart-eyes, lol, wow, unhappy, or offended emoji. Absolutely everyone in the thread will then see that Response counted down below the distinct message you attached it to, and you can tap to see a complete record of who still left which Response.

Facebook verified this new feature to TechCrunch, indicating “We’re always tests approaches to make Messenger far more entertaining and participating. This is a tiny examination the place we help people to share an emoji that very best represents their feelings on a message.” That means not all people has obtain now, but if people enjoy it, Messenger Reactions could roll out to all buyers.

Notably, the Messenger reaction record differs from the Information Feed 1 since of the addition of substantially-requested and always-denied Dislike button. While it is recognised as Facebook’s most requested for feature, the firm did not want to inject as well substantially negativity into the feed so it in no way designed 1. As an alternative, it designed Reactions so people could share far more nuanced thoughts rapidly, but still left disliking for the responses.

Facebook sees it as far more a “no” button, the firm tells me. It suggests people normally use Messenger for planning and coordination, and it is experimenting to see if a reactions are valuable for rapid logistics and voting. Thats why it is providing a Of course/No solution, even while people will the natural way see it as a Dislike button as well.


Messenger Reactions are very similar to iMessage’s a short while ago-included Tapback emoji, a format pioneered in the west by Slack’s Emoji Reactions. There they’ve demonstrated particularly beneficial in speedy-traveling group chats, the place far more messages may perhaps have appear in in advance of you can answer to 1 you are fascinated in.

Picture this thread:

Boss – Absolutely everyone Alright with buying pizza for lunch?

Coworker one – Does any individual want to go to the meals trucks instead?

Coworker 2 – I’m likely to go for sushi if any individual would alternatively do that.

You – Yes.


Slack delivers a very similar Emoji Reactions menu and emoji counter on messages

It is thoroughly ambiguous which message you are responding to, and it is aggravating to have to say “Yes I want to go to the meals trucks instead”. In advance of Slack ultimately included threaded discussions, it resolved this trouble with Emoji Reactions. A light-weight social chat app like Messenger may not have to have threaded discussions, while it is surely a possibility, but porting in excess of the Information Feed Reactions tends to make best feeling.

Facebook launched Reactions pretty much accurately a calendar year in the past, and they demonstrated preferred, with in excess of 300 billion despatched so much. “Love” is the most regularly used, creating up far more than 50 % of all Reactions. Mexico, Chile, and Suriname see the most Reactions for every user. And now, Facebook is weighting Reactions a tiny far more heavily than standard Likes when it is figuring out how attention-grabbing a submit is and how prominently to present it in the Information Feed.

Specified the results of Emoji Reactions in Slack, the feature could make a potent addition to Get the job done Chat, Facebook’s messaging technique for its company collaboration suite Workplace. It could also demonstrate beneficial for interacting with chatbots, which Facebook also improved this 7 days with persistent menus for when you really do not know what command to variety.

The far more easy Facebook can make Messenger, the far better it can contend with Snapchat, Line, and Google’s fragmented mess of messaging apps. Offering the least complicated way to reply could hold buyers locked into the Facebook ecosystem, even if their social media sharing strays to other apps.