Having all your content on TV a bit like all of your money in the oil: it is still popular, but the next moment comes and you better diversify. That’s why it’s so clever that talk show Ellen DeGeneres Ellen has created its own Digital Ventures company to bring its maintenance and capital to new environments outside of television.

Today, Ellen Digital Ventures announced that the musician a contest application is selected its latest investment and partnership. Now Elect will be presented to Ellen Dance Off, a new contest where people can submit videos themselves dancing and use the tinder-esque swipes to vote someone is the best dancer. Starting off with a freestyle dance competition and themed around Missy Elliott’s new song “WTF”, the top dancers in the Chosen will be invited to strut their stuff on the Ellen DeGeneres Show.

Ellen is just the first to make their own game on the chosen, which will open as a platform next year. This allows anyone to choose a theme for people to compete in everything from singing or dancing in extreme sports or comedy.

Ellen Chosen
“We recognize people consume content on smaller and smaller screens, and we want to be part of it,” says Ellen DeGeneres Show producer Andy Lassner. Instead, stick to it, the demographic of 25-54 year old women watching television, Ellen Digital Ventures helps build young audiences celebrities on the following environments: mobile. Producer Mary Connelly explains the “digital landscape is a new digital platform for our wildly creative team.”

elect is the fourth major project Ellen Digital Ventures. It launched a family holiday alternative EllenTube YouTube last year, to show the clips from its TV shows, plus exclusive content. And in October, Ellen began Psych!, Party game where friends sit around trying to deceive each other with fake trivia answers. Ellen’s first dove into the mobile phone with its own game Heads Up! where players try to guess the word on their own phone, held against their heads.

2_gameplay_iphone_white investment of undisclosed size adds to the $ 6.5 million raised, chosen from DCM, rhodium, and CrunchFund [Disclosure: CrunchFund was launched in TechCrunch founder].

American Idol style app selected for iOS and Android launched a year ago, people play with both performing and judging others. But preparations for the partnership with Ellen Elected simplified and refocused its program in celebration of people’s ideas, not sharp criticisms Simon Cowell style. Now, instead of more complicated types of games, elect was reduced only by performing and voting.

elect was founded by former Gracenote, MOG and Beats Music CEO David Hyman. Now his connections brought the entertainment industry have chosen a powerful way to grow. Ellen will ask viewers to imagine her dancing videos through the app and see how people are wild on stage is sure to inspire fans to hit record yourself.

The game is surprisingly fun. Each swipe opens a new dancer shaking his praise. This rapid fire way to consume video, has long legs for the dance competition format. Simple and addictive, he adds movement to the static design of rub people already love.

And as Ellen all about positivity and there is no way to leave the mean comments like on YouTube, users can Selected boogie without being bullied. You do not even technically vote against men, but just refresh to see another clip.

Ellen DeGeneres Show producer Ed Glavin concludes, “the crazier the world gets and more difficult to turn on the TV and see something nice, all the more important for us to be saved.”