On the heels of a $ 75 million investment from Accel, Chinese unmanned King DJI puts some of its funding to be used, making some investments on their own. The company this week announced that it will take a stake in Hasselblad, camera manufacturer from Sweden, which focuses (!) On the high-quality equipment is often used in more difficult conditions. This minority stake and neither company has not disclosed the amount, when contacted by TechCrunch. But it is large enough to give DJI seat on board of directors of Hasselblad.

The company said that while they will continue to build its business independently, investment and partnership would also mean that they will be working on products with the cooperation with the help of expertise DJI in unmanned aerial vehicles, and engineering Hasselblad image in know-how, particularly for the professional market.

apollo_11_hasselblad_on_the_moon “We are honored to be a partner DJI, clear technology and market leader in its segment,” says Perry Oosting, CEO of Hasselblad in a statement. “DJI and Hasselblad is equally enthusiastic about the creativity and excellence, and we look forward to sharing experience and technical paving the way for future innovations.”

“Hasselblad and DJI share a passion to provide creative people with advanced, inventive technology, to help them take visual storytelling to the next level,” said Frank Wang, founder and CEO of DJI in a statement. “Through this partnership, we combine our strengths to further push the boundaries of what is possible in imaging technology.”

This is an interesting investment for several reasons. On the side of the DJI, a sign of the ambitions of the company for the construction of the image quality at its drones. DJI had an early engine in unmanned aerial vehicles, which adopted a leading position through a consumer, industrial and high-end professional categories, and it has already developed image processing technology within it. But it goes against a lot of competition at all levels -., For example, of a parrot in the consumer space, and compatriot Yuneec, who also raised a large round this year with the support of Intel

DJI strategic investments in a broader ecosystem components that (literally and figuratively) to make the UAV market fly can be a way to create a market, but it is also a way to lock in more promising companies that work in the space in its own ecosystem of DJI in more direct way, is higher than its competitors.

This not only shares that DJI – which is projected to reach $ 1 billion in sales in 2015 – will be in the business, but it is the first to be made public. “No other investment for us to declare for some time,” the representative told me in answer to my question on this issue.

To be clear, Canonical also announced the partnership this week, which will see a new computer Ubuntu called collector built on DJI drones, “was a purely partnership based on technology”, without any financial interest, says a company representative.

But there is more. The company cooperates with the investor Accel SkyFund start in May to invest in start-ups of unmanned aerial vehicles. It is not clear that Hasselblad is part of a portfolio SkyFund – Accel Fund and received no mention in the statement of investments. Thus, it is a signal of how DJI make direct investments of its own too.

On the part of Hasselblad, it is an interesting deal in that it takes a very outdated player in the field of visualization and give it a significant pace in one of the more advanced photography.

This is also the sign of the times that Hasselblad developed through a partnership with a company from the new guard.

Perry Oosting, CEO, says TechCrunch, this is the first and only time that the company has foreign investments since founded in 1941: “There is no other investment or other strategic partnership now,” he said in an e-mail response.

The company is definitely a landmark in its field: he had a camera Hasselblad, which was used to take the first pictures of the Moon, and its equipment is also used in several other space missions, NASA