Visualization technology has the potential for innovation in all sectors, however, the retail sector has a number of use cases that give a whole new meaning in the display windows in many ways.
Since the dot com boom in retail already clamoring to get their business online to expand your target market. In recent years, retail has undergone a revival of even the most tech-savvy companies such as Apple, Microsoft and Samsung are all standing bricks and mortar stores to collect benefits only retail trade can bring.
How will the visualization to transform the retail experience? We asked the three founders of technology companies in the visualization of the coal face to invent something that can be inside each boutique.
Stefan Pernar, founder of Virtual Reality Ventures Pty Ltd, says visualization is the ability to save retailers from the phenomenon of “showrooming”, whereby customers research the products they want to buy in the store, but then go online to buy the item.
“Virtual reality has the potential to combine the incredible retail experience with the comfort and the price advantage of online shopping,” says Pernar. “There is endless potential for the creation of a virtual reality of retail space, which will be too expensive or even impossible in the physical reality.”
For example, 3D scanning customers and recreate a virtual reality version of items such as clothes which are based on the same data model allows customers to tailor see the VR version of yourself walking up and down the runway wearing virtual clothes they think about buying.
“This allows the customer to try to drop and the flow of a piece of clothing, without as much as going outside,” he says.
Pernar virtual reality Ventures began in January 2014 after being tried Oculus Rift DK1 for the first time and make sure the technology would be a game-changer. Since then, the company has developed imaging technology for the fashion industry, exciting shopping, and the real estate industry, among others.
Another company changing retail experience Aurora VR which produces content using 3D cameras hour and then superimposes data visualization for customers using tracking charts. She works with companies such as Brother, Nestle and Mondelez on how to provide data for retailers, consumers and businesses.
General Director Jason Bentley says the convergence of digital and physical retailers, also known as multi-functional channel, creates a buyer violations and complex traditional channels of interaction. E-commerce is to provide a rich data profiling capabilities for businesses and the future of retailing, where the social profile of buyers has commercial value for the companies to create authorities and lawyers across their social network.
“Virtual reality is the reality today, and in 2016 with Facebook Oculus Rift, Sony, Project Morpheus and Microsoft HoloLens change the landscape of wearable technology and the steady growth of prizes smartphones,” said Bentley.
“Imaging technology will be developed Omni-channel strategy to create a more sensitive experience and retail [will] use of virtual and augmented reality, to change the way data is rendered.”
According to Bentley, technologies such as HoloLens change the way we visualize “our world” both at home and at work, like calendars, travel plans, weather everything is dynamic.
“The retail experience for buyers will be an exciting and targeted based on their life cycle and buying behavior. Imagine using a headset VR to go to a virtual store with profiled stocks, specific to your consumption trends of family and food typical of the changing demographics of your life “he says
Light shelves :. The store visual displays
In the future, “stacking the shelves,” is going to become an anachronism for some retailers imaging technology is used to generate holographic images of products for display and sale. Combine this with the existing processes to streamline e-commerce and customers can view the “product” in the store and order a real physical object to be delivered to home or work.
Another local company innovation in this space RealVision who claims to have developed only trade class holographic displays in the world.
RealVision founder Jason Bell says one of the main areas of the company is a retail outlet where the unique potential of the market to combine the physical product with holographic images.
“We can then make a few branding on one static products placed inside the display,” he says.
Bell sees the future of retail, both with a focus on the customer experience, which includes a proximity marketing and technology hologram, giving the buyer, “his style, his way in their preferred time.”
“The retail environment are changing, and it’s great for the customer to participate in the experience. Retailers also want more details [and] we can use this data to show trends [that] to turn marketing dollars,” he says.
“We are seeing progress in Azerbaijan and BP as a supplement to the holographic displays. An example would be that the holographic displays to draw people’s attention to the physical location and AP and BP will take place in the virtual experience.”
Bell says, cooperation is the key to bridging the gap between displays and immersive shopping experiences