Apple Ipad Pro started marketing with ads airing tonight during Monday Night Football. Pun. The spots use the theme galaxy similar to the one that we saw during the Pro Ipad case in September and focus on two marquee features :. The ability to run two applications Ipad full side by side and the new Pen Pen
There are undoubtedly other programs in marketing IPAD Pro cog works to come, but the emphasis on creativity in the upper right spells, like Apple, will now begin selling the device. These spots combined with a small group testing companies as Pixar and various trade show tours, displays different rollout process than is typical for the new device Apple. The gap between the announcement and availability allowed this, of course, but there is also a view that Apple, doing everything possible to locate the IPAD before running the advertisement.
Another video today dropped a channel Adobe shows impressions of artists who use the application on the Creative Cloud Ipad Pro and follows the same pattern.
I have no doubt that we will see the spots aimed at the keyboard and more specifically on enterprise applications (spreadsheet next to the photo application!) But this is the first wave of all the creators. He has given the historical battle in the IPAD, to be considered anything other than consumption platform.
Ipad Pro is a great Ipad, but it also promises to be a category of their own. It will be interesting to see how the scroll – which begins this week with orders on Wednesday -. Proceeds